Peak Freshness and Flavor! When you purchase traditional store bought coffee you are more likely than not buying coffee that has already passed its peak freshness. This typcially results in a significant loss in aroma and flavor.
When you purchase coffee at Brain Mugs & Brew we roast your coffee beans AFTER the order has been placed to ensure that you recieve your coffee at its peak freshness. Peak freshness is normally between 4-10 days after the roast date!